Though creating the persona and journey map helped organize the insights we have made, I believe we still need to look at our research and find a narrower conclusion that we can build off of. While we have determined the priorities of the young professional millennial, finding the opportunity that we can profit off of is still not quite in our reach. My plan right now is to go back over our interviews and make a bigger insight into what our group could help young professionals gain from their living situation based on their explanations of community living. I do, however, think the journey map gave me some new ideas in terms of the societal perception of community living, so I am excited to go back to our situation analysis with this information to cross-reference.
Persona/Journey Map
October 25, 2018 by ·