I very much enjoyed the workshop aspect of this class, as the time was taken during the class period to explore and create our ideas led to some really outside the box thinking. Despite initially believing that I did not have the capacity to make an innovative solutions to problems that others smarter than me […]

The focus group went very well, in my humble opinion. We had a good group of diverse individuals who took the time to really help better our idea. The biggest takeaway was that the people very much thought the level-up housing prototype was a good idea. Each said they knew people that this would be […]

Once we decided on the concept we wanted to prototype, the process became a lot more straight forward. We decided on a concept for an apartment complex that allows young professionals to live in an ideal area for work, but is affordable do to because its dorm style community living. However, we will also allow […]

Coming into class on Thursday, our group decided to do another insight synthesis process, using another problem statement that was proposed by a group member. This one focused on societal pressures and, after fleshing it out to include everything we wanted to cover, we were allowed to come up with some really good solution concepts. […]

I think developing the problem statements really allowed us to come up with some innovative ideas to address the issue. First, having a variety made us examine the different problems we could address. Two of them were similar, which I believe now points us in a direction we should head. They were about societal pressures […]

Though creating the persona and journey map helped organize the insights we have made, I believe we still need to look at our research and find a narrower conclusion that we can build off of. While we have determined the priorities of the young professional millennial, finding the opportunity that we can profit off of […]

I think the trickiest part of the interview was phrasing questions in the right way, so that I got answers that were relevant, but did not corrupt it. For example, I described the topic of the interview before hand, and because of this, one of my interviewee’s continued to use the words “young professionals” and […]

From my observations, I learned that even when you think you won’t discover anything of value, there can be little aspects that change your course of thinking. For instance, I noticed that there was some segregation between young and old people at Aromas. This led me to think that there might be some unconscious uncomfortableness […]

There were two main things I learned from the innovation bootcamp. The first is that, though it is easy to give up while attempting to come up with an idea, continuous thought can lead to a breakthrough, or even a slow evolution into a better idea. The second is continuously using new ways to visualize […]

Hi I’m Sebastian. I’m a senior at the college, majoring in Film and Media Studies and minoring in Marketing.I am from Richmond, Virginia, but I plan on moving to Atlanta after I graduate, then hopefully to Los Angeles when the time is right. My ultimate goal is to become a screenwriter, but I very much […]